Denmark, Aarhus

Service Marketing

when 2 July 2012 - 20 July 2012
duration 3 weeks
credits 5 ECTS
fee EUR 1

Much of world economy today is dominated by services. The distinctive nature of the services sector comes from their very intangibility, which impacts their conception, design, communication, delivery, and purchase and consumption. Other characteristics of services like heterogeneity perish ability and simultaneity also increases the complexities of management. These problems encountered in service businesses need to be articulated and tackled by managers. The course aims to provide insight to concepts related to management and marketing of services. Course offered by Department of Business Administration.

Course leader

Vinita Sahay, Institute of Management Technology, Ghaziabad

Target group

BA

Course aim

Please see website for further information.

Fee info

EUR 1: Please see website for further information: http://www.au.dk/en/summeruniversity/application/tuitionfeeandparticipationfee/