Denmark, Aarhus

Social Networking Marketing Strategies

when 2 July 2012 - 27 July 2012
duration 4 weeks
credits 9.9 ECTS
fee EUR 1

This course introduces an analysis of contemporary Internet marketing strategies and consumer behaviors in relation to popular social networking sites such as Facebook and Twitter. This course will reflect on the attempts to utilize, monetize and exploit social networking as marketing and brand building tools. Course offered by Department of Business Communication.

Course leader

Robert Hamilton, McMaster University

Target group

MA

Course aim

Please see website for further information.

Fee info

EUR 1: Please see website for further information: http://www.au.dk/en/summeruniversity/application/tuitionfeeandparticipationfee/