27 July 2012
Social Networking Marketing Strategies
This course introduces an analysis of contemporary Internet marketing strategies and consumer behaviors in relation to popular social networking sites such as Facebook and Twitter. This course will reflect on the attempts to utilize, monetize and exploit social networking as marketing and brand building tools. Course offered by Department of Business Communication.
Robert Hamilton, McMaster University
Please see website for further information.
EUR 1: Please see website for further information: http://www.au.dk/en/summeruniversity/application/tuitionfeeandparticipationfee/