17 August 2012
The focus of this course is on the creation and management of entrepreneurial initiatives within a corporate context. The course will cover the entrepreneurial imperative for corporations, the unique nature of corporate entrepreneurship, and the levels and forms of entrepreneurship in established organizations. After identifying and defining external and internal manifestations of corporate entrepreneurship, the course will concentrate on what managers do to foster climates that facilitate internal corporate entrepreneurship. We will discuss sound venturing strategies regarding ”what kind” of new businesses corporations choose to pursue and “how” those ventures should be structured and managed for maximal performance. Course offered by Department of Economics and Business.
Robert Garrett, Oregon State University
Please see website for further information.
EUR 1: Please see website for further information: http://www.au.dk/en/summeruniversity/application/tuitionfeeandparticipationfee/