Spain, Barcelona

Fashion Design, Strategic Branding and Innovation

when 9 July 2012 - 20 July 2012
duration 2 weeks
credits 2 ECTS
fee EUR 1500

A quiet revolution is taking place around us! The fashion industry, a sector in constant expansion, is becoming one of the most innovative, dynamic, fascinating and competitive in the world. When we look at top 100 brands ranking by Interbrand, we see more and more fashion brands every year!

The course gives an understanding of fashion design, current and emerging branding strategies and creative innovation practices in the different sectors of the industry. Based on case studies of famous fashion enterprises, contents such as the branding and marketing of the fashion product, retailing, design, innovation, eco fashion and sustainability, CSR in fashion etc. will be discussed.

The focus of the first week will be on obtaining insights into the history and recent industry practices. In addition to short-lectures and comprehensive case studies on fashion design, branding and innovation, guest speakers from the industry will be invited. The focus of the second week will be on developing a creative campaign (via using innovative tools like designstorms, method cards, moodboards, mindmaps, storyboards, etc.) for a fashion brand by teams. At the end of the course, each team will present its own campaign.

Course leader

PhD Cand. Gursel iLipinar

Target group

This course is designed to unleash the creativity of students from social and business studies. The course targets Bachelor and Master students with a strong interest in this field, either from a economics/business background and/or from a humanities/design perspective.

Course aim

Fashion companies are constantly looking for people capable of matching creativity and management: A new generation of managers, suited to the specific requirements of fashion industry. The aim of the course, then, is to prepare the students to the newest developments and challenges in fashion industry, strengthening the peculiar managerial competences necessary to work within the fashion world.

Credits info

2 ECTS
Certificate of Attendance is provided

Fee info

EUR 1500: Includes course fee, materials, activities and accommodation during the course

Scholarships

Summer School Almere doesn’t offer scholarships for this course.