Germany, Sigmaringen

European Marketing Week - fall edition

when 4 October 2013 - 11 October 2013
duration 1 week
credits 3 ECTS
fee EUR 60

This English language short-term study abroad program takes place in the beautiful mediaeval southern German town of Sigmaringen.

The focus themes of this year's European Marketing Week (EMW) will be Marketing Communication including:
- international brand management
- psychology of communication
- image and
- event communication.
Lecturers are experienced professors from Germany and the Netherlands.

There will be lectures, case studies, a field trip to a regional company and - optionally - the final presentation of a small student project.

For more information please consult the following course website:
http://www.hs-albsig.de/studium/betriebswirtschaft/emw/Seiten/default.aspx

Course leader

Course administrator:
Roland Schwald
schwald@hs-albsig.de
Ph: +49 7571 732 8305

Albstadt-Sigmaringen University
Department of Business and Computer Science
Anton-G√ľnther-Str. 51
D-72488 Sigmaringen / Germany

Target group

Junior and senior (i.e., 3rd year and above Business) students interested in contemporary Marketing issues. Interested students with less semesters are admitted only in exceptional cases. Pease contact the course leader for more information.

In general, student participants from around the world are invited for this event. The last Marketig Week in March 2013 for example brought students from the Netherlands, Hungary, Azerbaijan, England and Germany together.

As space is limited, a short informal application (short statement of motivation, short CV) to the course leader / contact is necessary.

Course aim

Aim is to bring students from different countries and cultures together.

Credits info

3 ECTS
Credit will be awarded only if the student attends the complete course and also successfully presents a small project at the end of the course.

Fee info

EUR 60: Course fee is only 60 Euros but the students will have to pay for travel, accommodation and food themselves.

A very inexpensive but nice hostel is located near the campus. Please contact the course leader for more information.

The 60 Euros therefore cover only the admission to the program and the course material.