Denmark, Aarhus

Brand Management

when 5 August 2013 - 30 January 2013
duration -26 week
credits 9.9 ECTS

It is beyond doubt that companies today invest great sums of money and time in building their brands. As a consequence, it has became difficult to find a company or an organization indifferent to branding. Answering that blossoming interest, the aim of this course is to provide an in-depth understanding in one of the most critical success factors in business nowadays by describing how to build, launch, manage and sustain a brand over the time. Course offered by Department of Business Administration.

Course leader

Ioannis Assiouras

Target group

Master students

Course aim

The aim of this course is to provide an in-depth understanding in one of the most critical success factors in business nowadays by describing how to build, launch, manage and sustain a brand over the time

Fee info

EUR 0: Students on a bilateral exchange programme do not have to pay. rnrnFreemovers are obliged to pay participation fees while tuition fees only apply to freemovers from countries outside the EU/EEA/Switzerland.