Netherlands, Utrecht (Breukelen, Nyenrode Campus)

Towards New Business Models

when 1 July 2013 - 5 July 2013
duration 1 week
credits 2 ECTS
fee EUR 875

Companies operating in technologically intense markets have to deal with fast change. In order to stay successful they continuously evaluate and readapt their business. Business models that give insight in the external, internal and dynamic fit of a company can play a role in this continuous redefinition of a firms strategy process. Goal of this three day course is to give students more insight in the applicability of business modeling:
- What is a business model and what the added value of it for a company?
- Why a company’s business models has to change over time?
- What challenges are 21 century companies confronted with in defining their business model?
- What are the challenges to transform from one to another business model?
The issues will be discussed thereby using existing case material from companies such as TomTom NV, KPN and Microsoft / Intel.

Course leader

Dr. Jeroen van der Velden

Target group

Students and young professionals who have a business or management background.

Course aim

The course gives an insight in:
- What is a business model and what the added value of it for a company?
- Why a company’s business models has to change over time?
- What challenges are 21 century companies confronted with in defining their business model?
- What are the challenges to transform from one to another business model?

Credits info

2 ECTS
Certificate of Attendance

Fee info

EUR 875: Course + course materials + housing + mealplan

EUR 600: Course + course materials + lunch

Scholarships

Utrecht Summer School doesn't offer scholarships for this course.

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