Finland, Lappeenranta

International Marketing of High Technology Products and Innovations

when 24 July 2017 - 28 August 2017
language English
duration 5 weeks
credits 3 ECTS
fee EUR 895

Course topics:
- Strategy and corporate culture in high tech firms.
- Partnerships and alliances.
- Marketing research in high tech markets.
- Understanding high tech customers.
- Product development and management issues in high tech
markets.
- Pricing considerations in high tech markets.
- Advertising and promotion in high tech markets.

Course leader

Contac person: Mrs. Veronika Kojo, email: summerschool@lut.fi.

Target group

Final-year Bachelo's and Master's students of business administration from all over the world.

Course aim

Course aims to provide a deep understanding of the functions of marketing regarding challenges and opportunities in high technology products and markets.

Fee info

EUR 895: The LUT Summer School for students from partner universities: for 3 - 4 weeks: tuition EUR 895 + accommodation EUR 500. For 2 weeks: tuition EUR 695 + accommodation EUR 400.
EUR 995: The LUT Summer School for students from non-partner universities: for 3 - 4 weeks: tuition EUR 995 + accommodation EUR 500. For 2 weeks: tuition EUR 795 + accommodation EUR 400.

Scholarships

No