23 August 2013
Decision Models in Marketing
This course deals with concepts, methods, and applications of marketing decisions. Unlike most marketing courses that focus on conceptual material, this course will provide the students with analytic skills to translate conceptual understanding into specific operational plans – a skill that is in increasing demand in organizations today.
Arne Floh, WU Vienna, Austria
The course objectives are:
• Help you understand how analytical techniques and computer models can enhance marketing decision-making
• Help you learn to view marketing phenomena and processes in ways that are amendable to decision modeling
• Expose you to a number of examples of the successful use of marketing engineering
• Provide you with a software tool kit that will enable you to apply marketing engineering to real marketing decision problems
EUR 0: Students on a bilateral exchange programme do not have to pay. Freemovers are obliged to pay participation fees while tuition fees only apply to freemovers from countries outside the EU/EEA/Switzerland.