14 August 2013
In today’s tough job environment more people are choosing to become entrepreneurs. One of the more popular ways to do this is to start up a retail store – either physical or on-line. The main objective of this course is to enable students to develop a full retail plan that they can use to begin a new business venture. In the process, students will learn not only how to plan a retailer, but how to deal with retailers from a business-to-business relationship.
James Reardon, University of Northern Colorado, USA
By the conclusion of this module, participants should be able to: Describe how the consumers’ decision process affects retailers Develop a retail strategy that appeals to a specific target market, which includes
- Location, layout/design, merchandising, pricing, and promotions
- Develop a six-month merchandise plan
- Understand how changes in operational variables (e.g., price, COGS, demand, expenses) affect profit
- Describe how technology in retailing affects all channel members
EUR 0: Students on a bilateral exchange programme do not have to pay. Freemovers are obliged to pay participation fees while tuition fees only apply to freemovers from countries outside the EU/EEA/Switzerland.