24 July 2013
Using Digital Technologies for Competitive Advantages
This course aims to educate students to succeed in an environment where Information Technology (IT) is changing the cost structure of products and services around the world. With the competitive landscape being transformed by information technologies, it is critical to take a systematic look at how successful companies can use these resources to do well. After an overview of critical developments in information technology, specific emphasis will be placed on (1) how companies (and smart executives) should think strategically about Information Technologies. The focus will be on the use of technology for competitive advantage. A number of frameworks will be examined that facilitate the use of IT for competitive advantage, and (2) how companies (and smart executives) should think digitally about information technologies. Focus will be on digital economics and how companies can use fundamental economic thinking to develop strong strategies for e-commerce and other digital initiatives.
Varun Grover, Clemson University, USA
After this course, you will:
- have the ability to define, describe, identify, explain and illustrate at a broad level the information technologies used in a business context.
- have the ability to develop strategies pertaining to the use of Information Technologies in business contexts. This is based on fundamental building blocks of strategic and digital thinking
- have the ability to critically think about the value of digital technologies and seeing how successful companies (like Netflix, Amazon) create value.
EUR 0: Students on a bilateral exchange programme do not have to pay. Freemovers are obliged to pay participation fees while tuition fees only apply to freemovers from countries outside the EU/EEA/Switzerland.