31 July 2013
Social Networking Marketing Strategies
This course introduces an analysis of contemporary Internet marketing strategies and consumer behaviors in relation to popular social networking sites such as Facebook and Twitter. This course will reflect on the attempts to utilize, monetize and exploit social networking as marketing and brand building tools.
Robert Hamilton, McMaster University, Canada
Upon completion of this course, students will have the following academic competencies:
• The ability to analyze consumer behaviours in social networks
• The ability to analyze and strategize social network marketing opportunities
• The ability to carry out qualitative investigations of social network marketing projects
• The ability to strategize marketing strategies for social networks
EUR 0: Students on a bilateral exchange programme do not have to pay. Freemovers are obliged to pay participation fees while tuition fees only apply to freemovers from countries outside the EU/EEA/Switzerland.