Netherlands, Utrecht (Utrecht City Campus)

Experience Design: Designing and Managing the Value of Experiences

when 5 August 2013 - 16 August 2013
duration 2 weeks
credits 3 ECTS
fee EUR 1185

This course gives an introduction to strategic Experience Design. The last years, the ways small and large groups of people share experiences have changed dramatically. People connect and engage in real and online contexts. These experiences can have various goals, varying between entertainment in leisure time to clear and distinct commercial objectives.

In the current complex economy experiences are increasingly considered as valuable instruments to reach and engage audiences (stakeholders) in the long term. A strategic design of a shared experience can be a means to change behaviour or attitudes, build communities and transfer knowledge (for instance about sustainability) in accordance with a pre set message.

In this course you learn to strategically design an impactful experience with long-term value. The concept of experience thinking is introduced. You will study creativity theory and motivation theory and learn to make use of expertise from the arts domain (aesthetics, game design, theatre making processes). Doing so, you develop the necessary tools for a starting experience designer. You are going to make full use of your creativity and learn to develop and experiment with your concepting talents (story, empathy, meaning, design, symphony, play). You will be trained in the communication with commissioners negotiating appropriate commissions.

Course leader

Cor Noltee

Target group

a) Management students who want to discover a new dimension of their profession.
b) Students in humanities; art students.

Course aim

Students will train their Right Brain skills in order to design and manage business, social or cultural experiences. They get knowledge and tools which enable them to strategically design concepts which are unique and meaningful.

Credits info

Certificate of Attendance

Fee info

EUR 1185: Course + course materials + housing

EUR 850: Course + course materials


Utrecht Summer School doesn't offer scholarships for this course.

Register for this course
on course website