2 August 2013
on course website
Strategic Corporate Entrepreneurship
Entrepreneurship is usually associated with the startup of new ventures. Entrepreneurship can, however, be used as a strategic tool in order to infuse large and established organizations with the flexibility and innovation that is usually associated with small organizations. Entrepreneurship in large and established organizations is also called corporate entrepreneurship.
In this course we will investigate the intersection between ‘traditional’ strategic management and corporate entrepreneurship. Strategic management is usually long time oriented and typically seeks to create long term competitive advantages through the creation of sustainable positions within a particular industry or through the acquisition of valuable resources. Entrepreneurship, on the other hand, focuses on the exploitation of opportunities and the adaptation to changing circumstances. Strategic Corporate Entrepreneurship seeks use the element of adaptation and opportunity exploitation as a strategic managerial tool. Special attention will be paid to how managers can implement corporate entrepreneurship as a strategy in their organization and how bottom-up entrepreneurial initiatives by employees can be stimulated. These two views combined deliver an overall view on how organizations can become more entrepreneurial and innovative.
Some basic knowledge on entrepreneurship, innovation or (strategic) management is an advantage, but not necessary for this course. The course itself will be a combination of lectures, workshops, business case analysis, an assignment and presentations. During the business cases analysis, students will work in groups and feedback will be provided on a regular basis. Given the interactive nature of the course, we expect active student participation in class. Materials will be handed out during the course and students have to prepare a number of homework assignments during the course. We look forward to seeing you this summer!
N.S. (Niels) Bosma and J.P.C. (Coen) Rigtering
All students interested in management, strategic management, entrepreneurship, corporate entrepreneurship, either with or without a profit motive. Previous knowledge is not required.
The course is in English and interactive by nature, therefore students are expected to have a good proficiency in oral and written communication.
The course aims to provide students with a basic understanding of strategic management and corporate entrepreneurship. At the end of the course students will be able to analyse complex business cases and to provide a company management with recommendations on how the make the organisation more entrepreneurial.
Certificate of Attendance
EUR 1235: Course + course materials + housing + mealplan
EUR 750: Course + course materials + lunch
Utrecht Summer School doesn't offer scholarships for this course.Register for this course
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