Barcelona, Spain

The DNA of Digital Business Transformation

This course offers an engaging journey into the realm of digital business transformation, with a strong focus on sustainability and circularity. Through case studies and role plays, students will learn to identify and navigate incumbent transformation strategies. The curriculum emphasises the essential role of circularity in digital transformation and its potential to enhance competitiveness.
Moreover, the course delves into the significance of sustainable practices in helping businesses save money and gain an advantage. Participants will explore how to create future-proof businesses through digital transformations that increase resilience and mitigate risks.
By combining digital and circular business transformations, the course equips learners with the tools necessary to drive sustainable innovation and success in today's evolving landscape.

Learning Highlights:

- understand the internal political environment and include all stakeholders;

- learn how to communicate the transformation strategy and change the senior leadership’s perspective;

- explore the sustainability and circularity for businesses to gain insights on how to use digital transformation and circularity to develop sustainable solutions and optimise the business model of the company;

- practice on how to integrate critical thinking in the decision process;

- learn how to combine traditional and new approaches when in charge of digital transformation projects.

Course leader

Catherine Schoendorff is an expert in revitalising struggling businesses through innovation, partnerships, and technology. She teaches students how to leverage the latest technologies and strategies to build successful,sustainable,and profitable business.

Fee info

EUR 1200: We offer an exclusive 60% discount on the regular course fee [3000 EUR] applying before June 30th.