Influence Marketing

Students and professionals related with Marketing & Communication, Public Relations, Marketing Online and Community Managers. Companies that want to start to use the influencer marketing and to be introduced on this new international trend.

Course leader

Li ZHENG
l.zheng@groupe-edh.com

Target group

Students who are interested in Influence Marketing.

Course aim

- Know the whole ecosystem to carry out actions of influencers as companies
- Select the most appropriate influencers for an influencers marketing campaig
- Understand the main points of interest of the city of Paris and its background as a world
image
- mprove your personal image in social networks and popularity in them
- Make successful and higher return influencers marketing actions (ROI)

Credits info

6 EC
- 6 ECTS for 3 US Credits or 2 weeks program
- 12 ECTS for 6 US Credits or 4 weeks program

Fee info

EUR 1400: - 1400 euros (2 weeks program / 6 ECTS)
- Optional Housing (single room) : 800 euros for 2 weeks
EUR 2200: - 2200 euros (4 weeks program / 12 ECTS)
- Optional Housing (single room) : 1600 euros for 4 weeks

Scholarships

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