Strategic Management

All organisations have a strategy they follow and this course views you as the manager who needs to understand the key analytical tools and the fundamental strategies to help your firm compete effectively.
We live in a connected globalised world where social, technological and political changes are impacting on all our lives and impact on a firm’s strategic thinking: we will look at what these are and how firms should or could respond strategically.

Strategy is also about interpreting what the analytical tools tell us, so we will help develop you - as future managers and leaders – with the skills that will be necessary so that firms can navigate the increasingly complex and uncertain world and still remain competitive.

The course is designed to intertwine theoretical and practical perspectives, enabling you to apply theory to real life scenarios.

Course leader

Harminder Singh

Target group

We welcome individuals from all backgrounds to this Strategic Management course, which is open to students studying any discipline at University level. This includes students who are currently studying another subject but who want to broaden their knowledge in business and management - this can be very helpful as you enter the world of work.

Students should meet our standard entry requirements, must be aged 18 or over by the time the Summer School commences and have a good understanding of the English language.

Course aim

Theory

Overall to understand the theoretical foundations of what strategy is and how strategizing occurs in organisations
To provide key theoretical perspectives and analytical tools to enable participants to analyse company strategy
To explore the key strategic choices that companies make and how to implement them effectively
To look at the way strategic decisions are made and how these interact with organisational culture
To explore how strategy emerges from the changing role of leadership and the rising importance of stakeholders
To understand the link between diversity and firm performance
To examine the concept of sustainability and how CSR and ESG aims to make companies accountable (and if this is working)
To understand the fundamental approaches to negotiation
Practice

Understand the skills and approaches needed to be assertive and persuasive at a one-to-one and group level
Understand organisational drivers and barriers in how to make diversity work
Using negotiation skills in the development of strategy

Credits info

4 EC
3-4 credits (US)
7.5 ECTS points (EU)

Fee info

GBP 2350: Student Rate (for any students in full-time education at any University or College worldwide)
GBP 3150: Standard Rate