The Rise of Social Media and its Impact on Business Ethics

This course turns traditional business ethics analysis on its head. We look at the conventional models for assessing stakeholders and ethics in business together with common analysis tools. We then look at how social media has made companies much more susceptible to the impacts of poor ethical decisions (perceived or real). We investigate and debate whether societies’ value judgements have changed from being based on right and wrong, to being based on latest trends, loudest voice, or most effective campaign. The course uses real case studies of good and poor corporate ethical decisions, including contemporary cases the students find and research themselves during the week.

Course leader

Fraser Hodges has 30 years of international management experience in the Automotive and Oil & gas industries. Today, he is Head of Project Finance at Save the Children Denmark overseeing the global distribution of €100m annually.

Target group

BSc and MSc students.

Course aim

Upon completion of this course, students can:
- Identify and explore different ethical issues that might emerge in business
- Differentiate between what is right and what is expected
- Assess the factors that might influence individual and organizational behaviour
- Identify and recommend alternative options for action in case of an ethical dilemma

Fee info

EUR 390: Fee includes: participation in one course, the social programs, certificate of participation, transcriptfor ECT transfer (if requested), Wifi on campus.
Fee does not include: accommodation, travel to Budapest, local transportation, health insurance.

Scholarships

Early bird fee until 30 April.