29 June 2015
Managing tourism after the crisis - A Mediterranean Perspective
The period after 2008 has been a period of crisis for many countries of the world, not least for those of the Mediterranean region. During the crisis, with their longstanding involvement in international tourism, the countries around the Mediterranean faced many similar issues in relation, for example, to market demand, maintaining competitiveness, and securing investment, product development and employment. Now that the world economy is emerging from the economic crisis the same countries are taking stock of their futures in tourism and finding ways of securing or re-establishing their positions as leading world tourist destinations. This short executive programme brings together some of the leading world academic specialists in tourism to work with leaders of tourism from across the Mediterranean region.
For more information and registration, please visit: https://matour2015.pns.aegean.gr/
Dr. Andreas Papatheodorou, Director of Laboratory for Tourism Research and Studies (ETEM), Associate Professor in Industrial and Spatial Economics with Emphasis on Tourism.
The programme is designed for those involved in tourism at a senior level, from the private, public or voluntary sectors and from the Mediterranean region. It is most suitable for those with strategic responsibilities relating to the development of their organisations to meet future challenges. Likely participants will be from hospitality, attractions, transport and travel trade organisations, from tourism destination management and marketing bodies, from government departments with responsibility for tourism and from consultants, research analysts and investors.
The primary objectives of the Summer School are:
• explore the key issues for tourism in the region
• share experiences and developments from the region and from other parts of the world
• identify the current challenges and opportunities for Mediterranean tourism
EUR 400: The 400 euros fee includes access and participation in all training sessions and related training and other supporting material; coffee breaks and lunches; and the field visit in Rhodes.