22 June 2024
Brand Management and Marketing Communication
This course aims to combine a perspective of brand management and marketing communication with a strong practical focus, reflected on an extensive scrutiny of contemporary cases, across a variety of sectors and geographies.
At the end of the course students should be able to:
- Understand brand fundamentals, brand management scope and identify characteristics of leading brands;
- Understand and develop brand strategy elements, co-ordinated with business strategy;
- Understand how to co-ordinate brand strategy with brand expression, marketing communications, applications development and implementation.
Course leader
Professor João Faria Gomes
Target group
Bachelor or Master students
Fee info
EUR 1000: Students from Iscte partner universities
EUR 1150: Students from non-partner universities (outside Portugal)