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when
23 June 2024
-
13 July 2024
13 July 2024
language
English
duration
3 weeks
credits
6 EC
fee
EUR 1000
registration deadline
7 June 2024
Lisbon, Portugal
Consumer Behaviour Trends
when
23 June 2024
-
13 July 2024
language
English
duration
3 weeks
credits
6 EC
fee
EUR 1000
The development of an effective marketing strategy and marketing plans requires an in-depth understanding of consumer behavior and the decision-making process. The course is designed to introduce students to what happens before, during, and after the point of purchase. Accordingly, it illustrates the influences on how people gather information, form attitudes, make choices, behave, and evaluate their experiences. This course marries a theoretical foundation with practical applications to the everyday practice of marketing.
Course leader
Professor Ana Brochado
Fee info
EUR 1000: Students from Iscte partner universities
EUR 1150: Students from non-partner universities (outside Portugal)