Lisbon, Portugal

Sports Marketing

This course aims to prepare the students to do a sports Marketing plan.
At the end of this course, students should know how:
To know the main concepts of the Sports Marketing;
To develop a strategy and a Marketing plan for organizations with approach in the Sport (rendering of sportive services and sponsors).

Course leader

Professor Pedro Dionísio

Target group

Bachelor or Master students

Fee info

EUR 1000: Students from Iscte partner universities
EUR 1150: Students from non-partner universities (outside Portugal)