30 July 2015
Fashion and Visual Merchandising
The programme consists of a conceptual part, involving various professionals who will take part in the process of creating visual displays, and also a practical part, where students will apply the knowledge they have acquired by developing a case study.
Fashion or marketing students and people working in the world of fashion. Students without prior knowledge will also be considered.
The course aims at equip students with the knowledge and skills necessary to be able to define a ‘sales point’, by analyzing the product, the various forms of presentation, and by studying product layout and display. The course will also deal with the basic principles of marketing strategies and how to implement them, guidelines on fashion marketing, and the role of product manager.
EUR 2800: Enrollment and tuition