22 July 2014
Corporate Social Responsibility
In recent years, the topic of business accountability to society and environment has captured the unprecedented attention of business and academic community. A variety of terms and management approaches (e.g., CSR, environmental responsibility, social responsibility, sustainable development, sustainability, corporate citizenship, green marketing, and triple bottom line) have been employed not only at the academic level but in recent business practices as well. Those concepts are rapidly transforming the business landscape and forcing the companies to do business in a more socially responsible way. Following that trend, this course provides an overview of CSR, mainly from the business case perspective. It is divided into three broad themes, as follows: The meaning and origins of CSR; Managing and implementing CSR; The impact, critics and future perspectives of CSR. Under these broad themes special attention will be given to recent trends in the area of CSR such as social entrepreneurship, socially responsible investment, ethical consumerism, the creation of shared value approach, CSR Skepticism and others.
Dr. Ioannis Assiouras, ESC Toulouse Business School
We will cover the following main issues:
Introduction to CSR & other relevant terms
CSR Origins & Theories
Reasons for CSR (e.g. Ethical and Green Consumerism, Socially Responsible investment etc,)
The CSR issues (Sustainability, Socio-ecological Problems etc.)
How CSR is managed (e.g. CSR Strategy, CSR in global supply chains, CSR and Marketing etc.)
Initiatives such as UN Global Compact, Ethical Trading Initiative etc.
Designing CSR Programs (e.g. Cause-Related Marketing Programs, Social Marketing Programs
Developing Strategic CSR Partnerships (e.g. with NGOs)
Creating Shared Value and Social Entrepreneurship
Communicating and Reporting CSR
Measurement and Audit Issues (e.g. Dow Jones sustainability index, FTSE4Good)
Cross cultural issues related to CSR
The impact of CSR on business, society and environment
Criticism, Controversy and Skepticism over CSR
EUR 0: Students on a bilateral exchange programme do not have to pay. Freemovers are obliged to pay participation fees while tuition fees only apply to freemovers from countries outside the EU/EEA/Switzerland.