Denmark, Aarhus

Social Networking Marketing Strategies

when 2 July 2014 - 15 July 2014
duration 2 weeks
credits 5 ECTS

The purpose of this course is to explore the relationships between contemporary marketing strategies, social networks and online consumer culture. Students will further their understanding of the conceptual, practical and evaluative aspects of generating value from popular social networks. Students will acquire a functional understanding for developing online marketing strategies for social networks

Course leader

Robert Hamilton, McMaster University

Target group

Master's students

Course aim

This course introduces an analysis of contemporary Internet marketing strategies and consumer behaviours in relation to social media. This course will reflect on the attempts to utilize, monetize and exploit social networking as marketing and brand building tools.

Fee info

EUR 0: Students on a bilateral exchange programme do not have to pay. Freemovers are obliged to pay participation fees while tuition fees only apply to freemovers from countries outside the EU/EEA/Switzerland.