15 July 2014
Using Digital Technologies for Competitive Advantages
This course aims to educate students to succeed in an environment where Information Technology (IT) is changing the cost structure of products and services around the world. Students will receive exposure to the basic components of information systems (IS), including transaction processing and enterprise systems, decision support systems, database systems, and the internet and social media. Recent critical developments in information technology (IT) will also be examined. With this background, the remainder of the course will proceed to examine how these digital technologies are transforming the business landscape. The new applications of economics in the digital age will be presented. Students will be taught to rethink the management of IT. This type of thinking is critical in today's environment where information and information technologies are transforming the business landscape. Main issues With the competitive landscape being transformed by information technologies, it is critical to take a systematic look at how successful companies can use these resources to do well.
Varun Grover, Clemson University
After this course, you will: 1) have the ability to define, describe, identify, explain and illustrate at a broad level the information technologies used in a business context, 2) have the ability to develop strategies pertaining to the use of Information Technologies in business contexts. This is based on fundamental building blocks of strategic and digital thinking, 3) have the ability to critically think about the value of digital technologies and seeing how successful companies (like Netflix, Amazon) create value.
EUR 0: Students on a bilateral exchange programme do not have to pay. Freemovers are obliged to pay participation fees while tuition fees only apply to freemovers from countries outside the EU/EEA/Switzerland.