Italy, Rome

Luxury Experience - IED Rome

when 30 June 2015 - 24 July 2015
duration 4 weeks
fee EUR 2600

The Summer Course in Luxury Experience aims to provide the student with an insight into the heart of the luxury world by learning from successful examples. Students will learn to apply management knowledge to the luxury industry focusing on two of the fastest growing fields in the world, the fashion and lifestyle industries.

Course leader

IED Rome

Target group

Students and professionals in fashion and marketing

Course aim

Level and Pre-requisites: This is an introductory course and no previous studies within the field are required. Skills such as basic visual communications through computer graphics, and basic photography are useful.

Learning Outcomes:
This full time summer course in English, is an introduction to the world of luxury through the study of its key role players while immersed in the very roots of its expression. Students will gain knowledge in areas related to the world of luxury, the global realities that are exposed to it, while enjoying the advantages of being based in the eternal city.
Visits will be arranged to the most famous art galleries and venues in which excellence is produced and exhibited, to explore the concept of luxury in a temporal and all encompassing manner.

Topics Covered:
- Marketing research - Students will acquire knowledge of how to utilize key elements to develop research, study the economics of luxury and how to prepare an analysis of the sectors.
- Technical ability - Elements of budgeting and planning, production flow, definition of quality, preparation of a briefing, "lateral thinking" for a creative and successful approach to work in the field will be discussed.
- Management and personal placement - Fundamental elements for the successful management of a team, self-evaluation to better target his or her own curriculum, self promotion, elements of leadership and management of the creative resources will be examined.

Fee info

EUR 2600: Tuition fee and enrollment