30 July 2015
Fashion Marketing for Designers
The development of didactic sessions, modules and activities of this Summer Course want to simulate the whole process and professional management inherent in a fashion project. In this way, the course is structured in different types of sessions::
Bring professional information, up-to-date, as well as fundamentals to face the projects posed along the course. In addition, the program provides an extensive bibliography and attached documents with complementary readings.
Experimental lessons: case studies
In a professional context, to analyse and deepen into experiences performed by in-sector companies, is an essential learning. It is not about imitating their strategies, but analysing their fundamentals, applications, repercussion, market, etc., to deduce enough knowledge and analysis to face own challenges with confidence and knowledge.
Experimental lessons: projects
The goal of every Summer Course at IED is to end up developing professional projects, and that is why, all through the course, several practical exercises will be developed, revealing that the follow-up of the course is performed by “work in progress” dynamics. This activities will become a relevant initial contact with real cases that we can find in the professional world.
Some of the subjects, which have a high practical content, will be performed by workshops, practicing fundamental elements such as well-planned work teams, observing the defined briefing for each session.
Throughout the course, didactics will be completed with professional lectures, which put in touch our students with professionals from top-leading companies of the field. Undoubtedly, it is a unique opportunity to learn and contact with professionals from the different fields of fashion.
This course is conceived for graduates in fashion design and marketing interested in enhancing their knowledge to go into the sector of professional industry. Salespersons and sales managers who want to acquire a technical knowledge of the field of fashion so they stand out among other professionals. Creatives for several areas (graphic, interior and product design) looking for a broadening in their proposals for clients and interested in applying brand image, fashion production and trends. Creatives and advertising planners on a quest for innovative proposals for their clients in the field of fashion, within brand image and its different applications (events, packaging, labels), as a distinguishing element.
- Enhance business creativity.
- Provide the student with the necessary skills to face real situations in the field of fashion with a coherence and professionalism.
- Consider the requirements to develop an integral fashion marketing and communication plan: from production to commercialization, analysing commercial and/or sales opportunities (direct sales or by means of showrooms, distribution networks, etc.), passing through assessment for every phase of strategic management: anything related to brand identity and image, international expansion, collaborator research, communication, among many others.
EUR 2800: Enrollment + tuition