20 July 2015
Design Thinking and co-creation
This course will be developed through a real industry project.
During four-weeks students will be fully immersed in the innovation process learning the different methods, techniques and tools of design thinking and co-creation by applying them on the project.
During the project students will learn how to:
• Find design opportunities in a given industry context,
• Actively work with users
• Define the design problem
• Explore solutions within multidisciplinary teams
• Frame a design concept considering its business strategy
• Communicate the design concept and key offering through a short video
It will be considered industry projects from the student’s professional interest.
The fast-paced Summer course is designed for professionals and executives from all industries who wants to immerse in the practice of a design innovation process, solve complex problems in multidisciplinary teams and work closely with the people that they serve with design. Any professional working at or willing to work at the strategic level of corporations will find the design thinking principles and tools as core capabilities for their competitive advantage. To address international participants, the course is held in English.
For team members to reach a shared understanding of problems and a successful agreement to potential solutions, design thinking is needed with its innovative problem-solving methods across disciplines and a user-centered approach, among other characteristics. Answers to key breakthrough innovation questions—“what might be?”; “what should be?” and “what is?”—are formulated through co-creation methodologies.
EUR 2950: Enrollment + tuition