23 June 2017
Explore the Enchanting World of Luxury.
Luxury has been fascinating humanity for years and it seems it will continue to do so in the future. During the last decades luxury has evolved into a big global business. Do you want to know what luxury management is all about? Why certain brands stand out, and why they convey that certain something that makes them so desirable?
While the term ‘luxury’ may mean different things to different people, luxury products and services have always been renowned for their superior quality, design, and artistry.
This short but intensive course in beautiful Switzerland, home to so many luxury brands, integrates theoretical knowledge with practical experience. It focuses on key aspects of luxury brand management such as international marketing strategies, brand positioning, product design, communications, and consumer behavior. Besides lectures and guest presentations the course includes on-site visits of iconic companies in different luxury industries (e.g. watches, food, fashion/accessories, hospitality).
Join us for an additional Study Trip to Milan. This highly intensive Study Trip is open to all Swiss Summer Academy students who have signed up for one of our Summer Academy courses.
Great Benefits at Every Level! Take advantage of this unique opportunity to study at one of Switzerland’s leading business schools, while getting to know our culture and our people. Acquire new skills, expand your perspective, develop your network, and add valuable skills to your resume. You will be able to meet and interact with students from around the world, network with business leaders during company visits, and discover the natural beauty of our country. Interesting and popular company visits, field trips, and an attractive range of extracurricular activities will make your stay a unique experience. Be part of yet another fantastic Summer Academy. We look forward to welcoming you to beautiful Switzerland.
Registration is open to undergraduates and
The successful completion of the program will be rewarded with 6 ECTS credits and a certificate of attendance from the ZHAW School of Management and Law.
Extra 1,5 ECTS credits can be acquired during the additional study trip to Milan.
If there is a demand from partner institutions for additional ECTS within the main course we would consider individual assignments for the respective group of students.
CHF 2900: Program fee of CHF 2,900: Incl. course materials, company visits, Swiss pass (free public transportation), pick-up and transfer to Winterthur, and welcome and farewell event. Accommodation not included in the program fee. The Swiss Summer Academy team will provide you with a list of attractive accommodation options near our campus.
If applicable additional Study Trip fee of CHF 1,500: Incl. transport, accommodation and assignments.
A 10% price reduction is available for students from partner institutions. Early bird discount of 5% for participants from non-partner institutions if registered by 17 March.
We are happy to discuss further discounts if a partner institution is interested to send a bigger group of students.