Belgium, Brussels

Summer School in Protocol and Diplomacy

when 7 July 2014 - 10 July 2014
duration 1 week
fee EUR 1275

This four-day course has been specifically designed for those who wish to be introduced to or expand their knowledge of protocol, diplomacy or cross cultural communication. Furthermore, it will be the perfect base for those who intend to continue onto a year-long programme such as a postgraduate or master’s degree in this increasingly important field.

Programme Outline

07 July 2014

Participants will be introduced to the history and principles of protocol, in order to master the most common rules and procedures. Protocol is essential for conducting smooth relations in public life and official ceremonies. In the afternoon session, a general overview of the issues protocol officers may face when working in intercultural settings.

Basic Rules of Protocol | 09.30h - 11.00h
-Differences between Protocol, Etiquette and Ceremonial
-The Protocol Manual

-Rules and Tradition of the Placement of Flags

Diplomatic Protocol | 11.15h - 12.45h
-International Relations and Diplomacy

-Diplomatic Treaties

-Diplomats and Diplomatic Missions: Embassies, High Commissions and Consulates

International Protocol | 14.00h - 17.15h
-The influence of culture in the practice of protocol
-Importance of Rank and Status
-High- and Low-Context Cultures

-Strategic Dos and Don’ts

08 July 2014

Presentation of the EU institutional relations from a Public Affairs consultancy perspective and the lecture on the media relations.

Public Affairs and Negotiations in Brussels | 09.30h - 11.00h
-Understanding EU Institutional relations: Public Affairs Consultancy Perspective
-Advocacy in Europe: The Importance of the EU lobbying. Why? Who? How?
-Cabinet DN Case Study and consultancy Approach

Introduction to Corporate Diplomacy | 11.15h - 12.45h
-Use of diplomacy in the world of business


Working with the Media | 14.00h - 17.15h
-How to manage the media
-Press at your event
-Status of the press

09 July 2014

A visit to the European Parliament is programmed for the morning session. In the afternoon participants will learn the main techniques for the organisation of events where food and drinks are to be served.

Visit to the European Parliament | morning session

Protocol at the Table | 14.00h - 17.15h
-Room and Table Set-up for Conferences and Banquets
-The Application of Protocol Rules
-Schools of Table Etiquette

10 July 2014

During the morning session, participants will visit the NATO headquarters. In the afternoon the focus will be on gaining practical skills necessary for an effective conduct of official events.

Visit to NATO | 9.30h - 12.45h

High Level Events Organisation | 14.00h - 17.15h
-Norms of International and State Protocol

-Techniques for hosting High Level Delegations


Our Experts

ISPD only works with experienced specialists. Amongst our lecturers for ISPD Summer School, we are pleased to include:

-Thomas Sladko, Deputy Chief of Protocol to the Austrian Chancellery
-Ines Pires, ISPD Founder, Soft Diplomacy Skills Specialist and Protocol expert
-Jacques de Baenst, former Head of Protocol of the European Commission
-Luis Ritto, former EU Ambassador to the Holy See, FAO and Order of Malta
-Paul Heath, Broadcast Media and Communication Specialist
-Timme Bertolt Dossing, Cabinet DN Founding Partner

The programme will start on Monday at 09.00h and will finish on Thursday at 17.30h, and will be conducted in English at our Brussels venue.

To register please contact the Front Office for more information and the registration form. The number of participants is limited to a maximum of 27 for all intensive courses. The registration form can be found at our website: www.ispdnetwork.org

Contact:
ISPD, sprl
Rue de Pascale 16 Brussels 1040
Tel. +32 (0) 2 830 1222 | frontoffice@ispdnetwork.org

Web: www.ispdnetwork.org
Facebook: https://www.facebook.com/ispdbrussels
Twitter: https://twitter.com/ISPDbrussels
Blog: http://ispdnews.wordpress.com

Course leader

Ines Pires, ISPD Founder, Soft Diplomacy Skills Specialist and Protocol Expert

Target group

• Public officials
• Embassy personnel
• European Union officials
• International organisations staff
• University students in the fields of politics,
international relations and communication/public
relations
• Expatriates
• Corporate managers
• Journalists
• Interpreters
• Hospitality and customer service managers
• VIP and guest managers
• Event organisers and public relations
representatives

Course aim

This four-day course has been specifically designed for those who wish to be introduced to or expand their knowledge of protocol, diplomacy or cross cultural communication. Furthermore, it will be the perfect base for those who intend to continue onto a year-long programme such as a postgraduate or master’s degree in this increasingly important field.

Fee info

EUR 1275: The tuition fee for this course is €1275.