Denmark, Horsens

Social Media Marketing

when 7 July 2014 - 25 July 2014
duration 3 weeks
credits 5 ECTS
fee EUR 100

Are you fascinated by power of social networking, and how websites like Facebook or Twitter are changing our lives?
Successful marketing in 21st century cannot neglect the social media channels. This course gives students a broader
understanding of social media and its varying types, from professional social networking to developing a company’s
social media marketing strategy – how to identify and analyze social media platforms for specific target groups and
business goals.

Course leader

Rafael Robert Szymansk

Target group

university students with general knowledge about marketing and social media

Course aim

Students will learn how to effectively use social media in their future professional life: from professional social
networking to developing a company’s social media marketing strategy.

Credits info

Student can choose either to be graded according to the Danish grading standards or to receive the approved/failed
To approve the course student needs to comply the following:
- all necessary assignments must be approved by the teacher
- the Course Project needs to be handed in before the deadline and presented in front of the class, a short written
description of the project needs to be prepared as well
- full attendance during the course
Everyday attendance is compulsory. In case of illness documentation from a doctor is required, and only one day off
could be accepted.
To receive a specific grade, besides mentioned above, student has to attend an official oral examination, where
questions about theoretical aspects of the Course Project will be asked.

Fee info

EUR 100: Depending on Participation Type