France, Nantes

Marketing to Europe

when 6 June 2016 - 10 June 2016
language English
duration 1 week
credits 3 ECTS
fee EUR 500

This seminar will introduce students to the European market and cultural issues in Europe. It will focus on main trends in European Union, the impacts of EU decisions on the marketing mix, and the social and cultural environment.
The module "Marketing to Europe: group work project" is recommended for students attending this module but both modules can be taken independently.

Course leader

Contact Cécile Steyer, Summer Term Manager: for more details

Course aim

Upon successful completion of this course, students will be able to:
• understand the commercial, social, and cultural environment of the EU; and
• effectively market a product in that commercial area.

Credits info

3 ECTS - 1,5 US credits

Fee info

EUR 500: 500 Euros/module for free movers
EUR 0: No tuition fees for students from Audencia's partner institutions