26 May 2017
Branding and advertising strategies
This course teaches students to tackle global commercial communication problems and understand image impacts and results.
Contact Cécile Steyer, Summer Term Manager: firstname.lastname@example.org for more details
upper undergraduate students
Upon successful completion of this course, students will be able to:
•understand and apply a multi-channel methodology in the contextof product promotion while respecting the DNA of a brand;
•generate a global vision for the communication and marketing functions of an organisation;
•understand and apply principles of strategic and operationalmarketing; and
•develop and implement a strategy while considering risks,resources, and stakeholders.
4 ECTS- 2 US credits
EUR 0: no tuition fees for students from Audencia's partner institutions
EUR 500: 500 euros/module for freee movers