France, Nantes

Marketing to Europe: Group work project

when 13 June 2016 - 17 June 2016
language English
duration 1 week
credits 3 ECTS

In this module, participants will select a EU country where they will market a new service / product and will work in small groups for this project.
This module is recommended for students attending the Marketing to Europe CLEST2 on week 4, but it can also be taken independently.

Course aim

Upon successful completion of this course, students will be able to:

- Identify and respond to a consumer market need for a new service or product within a specific European country
- Analyze factors (e.g., cultural, economic, technology-related, language, aesthetics, education, attitudes/values, etc.) that may have an impact on your marketing decisions
- Recommend service and product innovations and adaptations
- Develop an appropriate marketing strategy

Credits info

3 ECTS - 1,5 US

Fee info

EUR 0: no tuition fees for exchange students from Audencia's partner institutions
EUR 500: 500 euros/module for free movers