Turkey, Istanbul

Digital Marketing & Social Media

when 29 July 2017 - 11 August 2017
language English
duration 2 weeks
credits 3 ECTS
fee EUR 590

This course will start by introducing you to the key concepts of global business. It will then provide you with an appreciation of the environmental factors influencing businesses in an international context, including the rise of emerging markets and multinational enterprises originating from these markets. This will be followed by a consideration of the strategy and organization of international businesses. Emphasize is then placed on approaches to operate internationally as well as the ethical implications of having business operations in diverse contexts. In addressing these various issues, the course will incorporate conceptual frameworks, current real world examples and case studies to enrich your knowledge of global business.

Course leader

Istanbul Aydin University / Administrative Sciences Faculty Guest Lecturer from Worcester University UK

Target group

All university students who wish to enhance their knowledge on global business practices, market strategies.

Course aim

• Define the key concepts in international business.
• Assess the environmental factors of a particular country.
• Differentiate between key strategies for competing globally and methods of organising an international business.
• Discuss the primary ways in which firms can enter foreign markets.
• Analyse operational activities in an international context.
• Examine the ethical considerations of managing internationally.

Fee info

EUR 590: Enrollment Cost: 640 USD (Including
-Tuition 50 class hours
- Superior Hostel Accommodation ( With swimming pool,Free WI-FI,Flat Screen TV, Gymm ,laundry)
- Course Materials
- Free Museum Entrance Cards
- 2 Sigtseeing Tours ( Bosphorus Boat Tour & Hıstorical Peninsula Tour )
- Graduation Reception & Certificates
- Ammenities ( Delightful Bag, T Shirt, Notebook etc )
Early Registration Discounted Cost: 590 USD
USD 640: Enrollment Cost: 640 USD (Including
-Tuition 50 class hours
- Superior Hostel Accommodation ( With swimming pool,Free WI-FI,Flat Screen TV, Gymm ,laundry)
- Course Materials
- Free Museum Entrance Cards
- 2 Sigtseeing Tours ( Bosphorus Boat Tour & Hıstorical Peninsula Tour )
- Graduation Reception & Certificates
- Ammenities ( Delightful Bag, T Shirt, Notebook etc )
Early Registration Discounted Cost: 590USD

Scholarships

For every 5 paying students 1 scholarship or 2 scholarships for every 10 paying participants