France, Jouy-En- Josas

Luxury Management

when 29 June 2015 - 10 July 2015
duration 2 weeks
credits 7 ECTS
fee EUR 2220

The luxury sector is a key asset in France and it requires a specific set of managerial skills and expertise.The HEC Paris Summer Program in Luxury Management introduces participants to key concepts and principles of luxury management. The curriculum starts out with an in-depth understanding of luxury, its role in society and the key principles defining it. There is a particular focus on luxury brand management as well as the strategic perspectives and challenges for luxury brands in today’s world.

Course leader

Anne Michaut,Affiliate Professor,HEC Paris

Target group

University-level and Masters-level students from around the world

Course aim

Luxury Management HEC Summer School Program aims at teaching different ways of doing business, creating luxury business model. Upon successful completion of the summer program, participants will be able to develop and formulate a luxury strategy based on the offering’s characteristics and market opportunities and understand the implications of a luxury strategy
from a financial perspective.
Summer school students work in diverse teams, hand-in-hand with top HEC Paris professors, and in interaction with leading experts.

Credits info

7 ECTS
Upon successful course completion, students earn a Certificate as well as 3 US credits or 7 ECTS credits. (Each student is expected to validate the possibility of credit transfer with their home institution.)

Fee info

EUR 2220: Program fees include: full tuition, on-campus accommodation, student card, welcome barbecue and weekend bus transportation during the program from campus to downtown Paris.

Scholarships

2015 HEC Paris Summer scholarships will be awarded to selected applicants who demonstrate outstanding academic achievement, exceptional character and intellectual curiosity. All scholarships are merit-based. Applications are due by February 10, 2015.

Register for this course
on course website