21 July 2017
ATTRACTIVE CITIES: Successes and Conflicts
The main aim of the summer school is to improve the knowledge of the participants
in the field of the urban attractions analysed from different perspective and in particular
concerning different types of urban populations and services, different models
of policies and governance structure.
The summer school will be divided in three sets of lessons and activities devoted to:
• the analysis of the theoretical and methodological instruments available in order
to studying and improving urban attraction;
• the presentation of successful case studies of city marketing and attraction strategies
performed in Italian and European cities;
• the tour in specific places and “hot-spots” within the two cities in order to corroborate
the theoretical part with the empirical field (lessons in the morning and
trips in the afternoon).
The final goal of the summer school is to improve the capacity of the students in
cooperating with private and public agencies for promoting cities attraction.
The summer school is open to students as well as to policy makers working in the
field of the city marketing.
Prof. Giampaolo Nuvolati
Types of metropolitan populations living, consuming and working in the cities
Mobility systems and accessibility to urban opportunities in contemporary cities
Local resources utilized to develop touristic and job attractions
Public policies oriented to improve attraction
Governance and participation models as tools for improving attractions
Urban rhythm and night attractiveness
Walkability and urban environment
The environmental quality as an urban attractiveness
EUR 500: It covers tuition, teaching materials and tutoring services for the two weeks in Milan and Barcelona
EUR 250: UB Unviersity of Barcelona and UNIMIB University of Milano-Bicocca students