Austria, Vienna

International Marketing with a focus on Integrated Marketing Communications

when 31 July 2017 - 8 August 2017
language English
duration 2 weeks
credits 4 ECTS
fee EUR 1350

International Marketing is one of six intensive courses within the ISU WU Undergraduate program.

Course leader

Find out more on our official website

Target group

Application requirements for the Undergraduate Program are current enrollment in an undergraduate study program in the fields of business administration and excellent English language skills. At the time of participation in the ISUWU program, students must have completed a minimum of one year undergraduate education with a specific focus on business administration and related areas.

It is a marketing course but it does not require specialization in marketing or previous knowledge of marketing theories.

Credits info

4 ECTS (European Credit Transfer and Accumulation System) credits

Fee info

EUR 1350: The participation fee covers the following services:

Interesting courses with an international perspective
Opportunities for intercultural exchange through the social and cultural program and information on student-friendly weekend packages for exploring Europe
Breakfast and lunch (Monday through Friday on lecture days)
Accommodation in a students' residence hall off-campus
Internet access on campus and in residence halls
Company visits (in the Graduate Program)
Vienna public transportation ticket for the time of the session
Course materials
Use of WU's library, computer labs, eLearning services, and Raiffeisen Language Resource Center
Grade certificate
Support from the Summer University Program Team
EUR 1550: see above (Fee 1)


As part of WU's strategic geographical focus, undergraduate students who live and study in the selected countries: Albania, Belarus, Bosnia and Herzegovina, Georgia, Kosovo, Macedonia, Montenegro, Russia, Serbia, and Ukraine can apply for a WU scholarship