Netherlands, Utrecht (NL)

Lean LaunchPad, Kickstart your Business Venture through Evidence Based Entrepreneurship

when 13 July 2015 - 14 August 2015
duration 5 weeks
credits 9.9 ECTS
fee EUR 2175

Lean LaunchPad - work in teams in this entrepreneurial experience with all the pressures and demands of the real world in an early stage start up. Intensely and deliberately experiential to develop what an entrepreneur needs in today’s world. Learn how to turn a great (business or social venture) idea into a great company. Dare to dream, dare to experiment, and dare to be wrong. You’ll learn to prove what does work and how to successfully transfer knowledge into products and processes that benefit society.

Startups are not about executing a plan...startups are temporary organizations that exist to search for a scalable and repeatable business model.

Our goal is to create an entrepreneurial experience for you with all of the pressures and demands of the real world in an early stage start up. This course is intensely and deliberately experiential to develop the mindset, reflexes, agility and resilience an entrepreneur needs to search for certainty in a chaotic world.

You will work in teams learning how to turn a great (business or social venture) idea into a great company. You’ll learn how to use a business model to brainstorm each part of a business vision and customer development to get out of the classroom to test your vision. You’ll learn to dare to dream, dare to experiment, and dare to be wrong. You’ll learn to prove what does work and how to successfully transfer knowledge into products and processes that benefit society.

You will receive intensive coaching with straight, no-nonsense feedback about your discovery process, training on your personal strengths and contribution within a team, you will study cutting edge literature on early stage new venture development, and you will visit several new venture incubators, and Entrepreneurship Centers of Expertise, in the Netherlands.
This course consists of two parts, of which the first part (B…) could also be followed as a 2 weeks’ separate course .
The first Part 1 dives deep into developing business ideas, systematically uncovering business opportunities, designing a business model around a business idea/ opportunity and going on a customer safari to get an in-depth understanding and empathy for your customer and insight into problems the customer experiences. Part 2 continues where Part 1 ends, and begins with designing and validating the value proposition for the customer who is now understood in detail. Once the solution to the customer problem is validated through the building and testing of a series of minimal viable products we proceed to validate other aspects of the business model such as the revenue stream and pricing, how you will reach and support customers and the partners your business will require. We'll end by doing an in-depth analysis of the cost structure that underpins this business and conclude by assessing if the opportunity is indeed worth pursuing with the resultant business model, or if more thought and work needs to go into making a sustainable and profitable business out of the opportunity by developing the business model further.

Course leader

Jelly Offereins

Target group

Students from all levels (Bachelor and Master); a business programme background is not required, however a strong interest in and willingness to stress test and challenge that brilliant idea is. This course offers a non-traditional learning environment, so participants must be open to discovery and have an experimental attitude.

Course aim

Students will have researched and discovered an innovative business idea, and will have tested the feasibility. In doing so they will have refined their business vision and business model, and have developed entrepreneurial ’muscles’. In short, they will be ready to go.

Credits info

9.9 ECTS
Certificate of Attendance

Fee info

EUR 2175: Course + course materials + housing
EUR 1415: Course + course materials

Scholarships

Utrecht Summer School does not offer scholarships for this course.

Register for this course
on course website