Netherlands, Utrecht (NL) and Milan (IT)

European Business Challenges

when 20 July 2015 - 7 August 2015
duration 3 weeks
credits 6 ECTS
fee EUR 1615

Explore the challenges faced by European companies, the solutions they find, and gain insight on how business cultures in the European Union (EU) influence the decision-making processes. Focus on new business models, corporate social responsibility, sustainable innovation, and creative approaches to brand identity – all strategies used by European companies to prepare for the future. This course combines a theoretical and practical approach. Interactive lectures, group assignments and company visits in the Netherlands and Milan (Italy) will help you to shape your views on what works and what doesn’t.

Having the capacity to deal with an ever-changing environment is turning out to be the single most important factor for companies to remain in business successfully. With the European Union (EU) nowadays struggling for its once crucial role in the global economy this goes for European companies perhaps even more than those on other continents. Incredibly tough competition both within the EU as well as from other parts of the world, an economic crisis that does not seem to end, balancing between national rules and regulations on one hand and the opportunities and barriers the EU offers on the other hand – it makes you wonder how European companies even survive, let alone be very successful players in their field.

This course offers you the opportunity to explore the challenges faced by European companies, the solutions they find, and gain insight on how the different business cultures in the EU influence the choices that are made. The optimization of supply chain management, implementation of new business models, strengthening cooperation through clustering activities, implementation of corporate social responsibility, focus on sustainable innovation, and creative approaches to brand identity – these are all (parts of) strategies used by European companies to deal with European challenges and prepare for the future.

The course combines a theoretical and practical approach. Interactive lectures, group assignments and company visits will help you to shape your views on what works and what doesn’t. The course offers you case studies in the food and agribusiness in the Netherlands and in the textile industry in Italy; week 2 of the programme will take place in Milan.

Wondering what participants of previous years think about the course? Read the experiences below!
'The most useful parts of the course were economic tools for understanding company strategy on the market, marketing tools' (student from Taiwan).
'The course was very practical, when we analyzed models & applied it into life (in theory). I also like that fact which we had an opportunity to see how its model works, actually' (student from US).
'Very useful, great resumé builder, gives wonderful insights to other cultures' (student from US).
'Excellent opportunity to learn about cultures and ideas for business practices' (student from the Netherlands).

Course leader

Jelly J. Offereins

Target group

This course is open to bachelor students in the field of business, marketing and finance, and to (bachelor and master) students who have some background and/or a strong interest in these fields and economic trends and topics in the EU. A good command of English is necessary.

Course aim

Participants will have increased their knowledge of and the skills needed to understand the challenges of operating in a European business setting, will have an overview of current trends and hot topics, and will have experienced their own strengths and weaknesses in assignments and case studies where they are asked to analyse and solve problems, and focus on the implications of theory for real-life.

Credits info

6 ECTS
Certificate of Attendance

Fee info

EUR 1615: Course + course materials + housing

The course fee includes a trip to Italy (transport and accommodation)

Scholarships

Utrecht Summer School does not offer scholarships for this course.

Register for this course
on course website