United Kingdom, London and New York

Strategic Design Management

when 4 July 2016 - 15 July 2016
language English
duration 2 weeks
fee GBP 1950

This course is suitable for entrepreneurs, designers and other creative individuals who are interested in developing new or nascent business ideas. The course will be comprised of short lectures, seminars and workshops to develop the ideas and tools that have been introduced. Students will work in small groups and develop a business idea into a viable entity. The techniques introduced can be applied to the participants' own business development or creative processes.

London
Students initiate the course at Central Saint Martins by getting an overview of design-driven innovation and strategic design in management. The aim of the first week is to develop ideas that will contribute something new to the marketplace. CSM and London will be used as a primary source of inspiration. Tools, methods and frameworks from design, design thinking, foresight, innovation and management will be introduced to help students understand and develop the potential in their ideas. In the latter part of the week the students will develop their first prototype for testing along with a business model. They will wrap up their London learning in a strategy that explains the concept, why this is relevant and what they would like to achieve.

New York
The second week will focus on making the business idea commercially viable through “practical entrepreneurialism”. The first stage of this will be to present the strategies that have been developed in London thus ensuring effective continuity. Students will then look at alternative small business structures and approaches and will visit a number of creative start-ups in New York City. In the light of this they will refine their business strategies and then spend time developing and using the tools that will allow them to produce a financial model for their business and generate a “value”. Groups will be formed to further hone ideas into practical business models with a definition of products and markets, as well as an organizational structure and financial plan. The week will culminate with final presentations and critique.

Course leader

Dr Monika Hestad is a Norwegian industrial designer and researcher.

Hestad was educated at the Oslo School of Architecture and Design and received a Master of Industrial Design degree (sivilindustridesigner) in 2002. She was awarded a doctorate (Ph.D.

Target group

The course is suitable for entrepreneurs, designers and other creative individuals that are about to start a new venture. The course will mainly be a workshop, with a few short lectures in between where key activities are introduced. During the course you will work in small groups with the other students to develop a venture together...

Course aim

During the course you will work in small groups with the other students to develop a venture together. The techniques introduced can be applied to the participants' own business development or creative processes.

Fee info

GBP 1950: tuition only