Poland, Wroclaw

Research in Marketing

when 4 July 2015 - 18 July 2015
duration 2 weeks
credits 1.5 ECTS
fee EUR 700

o The process of research
o The process of research in marketing
o Quantitative vs. Qualitative research
o How to prepare a paper
o The process of ratification of research

Course leader

Prof. Susana Costa e Silva

Target group

Postgraduate group

Course aim

This goal of this course is to present the growing pains of publishing an article
by displaying the main difficulties a researcher may have to face throughout the
process before achieving the desired result of having a paper recognised for its
scientific merit. Students are expected to understand the process of prducing
papers in marketing and will be requested to do some research leading to the
preparation of an extended abstract.

Fee info

EUR 700: Summer School Poland is an intensive study and fun program through which students can earn 8 ECTS credits that may be counted towards their degrees at their home institutions.
It's great value for money! The cost of tuition, accommodation, meals and free time activities is only 700 EURO (900 USD)