United Kingdom, London

Research Methods for the Online World

when 22 August 2016 - 26 August 2016
language English
duration 1 week
fee GBP 935

Research Methods for the Online World offers a unique overview of research methods developed to analyse online media and data. It discusses both methods to research about and through the Internet, and will explore the rationale by which useful information can be extracted from social media and online sources. Particular emphasis will be given to native techniques for digital media such as opinion and social media mining, online communication and social networks, and "big data" analytics.

Course leader

Dr Giuseppe A Veltri
Dr Ahmet K Suerdem

Target group

researchers and scholars with a social science background interested in online research
professionals interested in carrying out or interpreting consumer and market research online
NGOs activists interested in using online data to study and promote social change.

Course aim

On completion of the course, participants will have:
a firm grasp of the similarities and differences between conducting online research and offline research
the ability to assess the use of online media data using quantitative data for social science inspired research
an understanding of opinion mining and its core principles and techniques
the ability to combine qualitative and quantitative methods - mixed methods - to analyse online media data
an understanding of the basic concepts of networks and their role and measurement in the context of social media data.

Credits info

Students who wish to receive credit for their course will need to contact either their Study Abroad Office or the office in their university that deals with external credit. It is up to students' home institutions as to how much credit is awarded but the Methods Programme Office is happy to provide any necessary information to your registry or academic advisor, to help them evaluate the courses.

Fee info

GBP 935: Student rate - available to current university (including PhD) students.
Academic staff and staff of UK charities are eligible for a reduced rate of £1,320
EUR 1660: Standard Rate