31 July 2015
Digital Strategy and Social Media - IED Madrid
The Digital Strategy and Social Media Summer Course is divided into two parts, each one lasting two weeks.
Course Objectives: • to acquire a deep understanding of the work carried out by a Strategic Planner and Social Media Manager. • to learn to develop a social media strategy for any brand or institution. • To learn to use the necessary tools to build a brand message in social networks and to monitor existing mentions and conversations. • To delve into existing channels and to learn about regulations and professional deontology
Students who want to acquire skills in the field of Digital Strategy and Social Media.
Programme: the Web 2.0 and social networks. How to design a social media strategy. Monitoring: analytics tools and reports. Social networks: Tuenti, Twitter, LinkedIn. User-generated content platforms: YouTube, Flickr. Corporate blogs. Brand content-generating, storytelling. SEO and SEM. Geolocation and mobility. Online reputation. How to measure ROI and ROR. Final project.
EUR 2600: Enrollment and Tuition