Spain, Barcelona

Barcelona Marketing and Business Models

when 18 July 2016 - 22 July 2016
language English
duration 1 week
credits 2 ECTS
fee EUR 590

To Examine: the latest topics and challenges in the discipline of marketing, which is undergoing extensive changes with the widespread adoption of new technologies. To Provide: participants with the tools and guidelines to build solutions that are compatible with the current technology scenario. To Provide: aspiring marketing executives with a general understanding of the transformational trends and experiences that are shaping current business structures. To analyze: the emergence of new business models, taking advantage of the various resources available in Barcelona, a city renowned for its creativity and ability to attract talent.

Course leader

Dr Jaume Valls Pasola

Target group

Professionals, managers, professors, researchers and students interested in the latest topics in marketing and business models

Course aim

To examine the latest topics and challenges in the discipline of marketing, which is undergoing extensive changes with the widespread adoption of new technologies.

Credits info

2 ECTS
20 hours

Fee info

EUR 590: (taxes included) (registration and payment before 30th June, 2015)
EUR 590: (taxes included) (registration and payment before 10th July, 2016)