28 July 2016
Brand Management and Marketing Communications
This programme aims to explore the brand management and marketing communications fundamentals with a strong practical focus. The programme backs up the theory with an extensive scrutiny of contemporary cases, across a variety of sectors and geographies.
Programme Director – Professor António Robalo
Summer School Coordinator – Rita Fernandes
Any student at bachelor or master level.
At the end of the course students should be able to:
• Understand brand fundamentals, brand management scope and identify characteristics of leading brands;
• Understand and develop brand strategy elements, coordinated with business strategy;
• Understand how to coordinate brand strategy with brand expression, marketing communications, applications development and implementation.
EUR 1100: Fee includes: tuition; course materials; team-building event; Portuguese History and Culture classes; Survival Portuguese Language classes; company visit; use of the library, PC labs and ISCTE-IUL facilities; public transportation card for one month in Lisbon; organisation of leisure activities; airport pick-up service; welcome and farewell dinner.
There is no scholarship available for summer school programmes.