10 July 2015
Communicating cooperation and international solidarity: social media and campaigning
For the actors involved in the field of international cooperation and solidarity, as well as for the operators of non-profit sector, a good external communication is essential in order to plan new projects, increase their financial and human resources, disseminate the achieved results, promote advocacy actions and political lobby.
In the web 2.0 era, development actors have to ‘interact’ with, ‘involve’ and ‘mobilize’ volunteers, supporters, donors and policy makers. Therefore they must have the appropriate expertise to put in place an effective communication strategy.
In this framework, the Summer School ‘Communicating cooperation and international solidarity: social media and campaigning’ will focus on:
• useful use of social media;
• planning, implementation and evaluation of an awareness campaign;
• promotion of advocacy and political lobby actions;
• basic fundraising techniques;
• online activism.
The Summer School is organized by the Scuola Superiore Sant’Anna in collaboration with Volontari per lo Sviluppo, NGOs 2.0, Oxfam Italy, Doctors Without Borders Italy, Change.org Italy and AMREF Health Africa.
The Course is taught in Italian.
Professor Andrea de Guttry
Operators, volunteers and students involved in the fields of development cooperation and/or media and/or non-profit sector. The Course is open to a maximum of 25 participants.
The course focuses on the value and role of communication in the field of cooperation, major media and their use, communication methodologies useful for achieving specific targets, use of social media, and it provides operational guidance on fundraising tools and construction elements of an awareness campaign.
EUR 800: The cost includes tuition fee, reference material, lunch and dinner on class days. Participants are required to make their own arrangements for travel and accommodation.