Denmark, Horsens

Social Media Marketing

when 25 July 2016 - 12 August 2016
language English
duration 3 weeks
credits 5 ECTS

Are you fascinated by power of social networking, and how websites like Facebook or Twitter are changing our lives? Successful marketing in 21st century cannot neglect the social media channels. This course gives students a broader understanding of social media and its varying types, from professional social networking to developing a company’s social media marketing strategy – how to identify and analyze social media platforms for specific target groups and business goals.
Students will learn how to effectively use social media in their future professional life: from professional social networking to developing a company’s social media marketing strategy.

Fee info

EUR 0: Applies to:
- all VIA University College students or EU/EEC students from VIA partner institutions, who can document that the VIA Summer School course is part of their education.
EUR 250: Applies to:
- all EU/EEC students from VIA partner institutions, who cannot document that the VIA Summer School course is part of their education.
- all students from non VIA partner institutions, graduates from a school of higher education and applicants not being enrolled in any school of higher education.

Scholarships

None