Germany, Berlin

European Business Management

when 23 July 2016 - 20 August 2016
duration 4 weeks
credits 4 ECTS
fee EUR 900

Europe encompasses the world’s largest and most complicated market. Recent events, particularly those following the ongoing economic crisis on the continent, raise profound questions about the future of Europe. This course will focus on present and future business issues facing the entire continent. Under this focus we will examine questions such as: Should a “European” management style be developed instead of the national practices that frequently characterize companies originating in different European nations? How and under what circumstances should the European Union expand to Turkey, Ukraine and other countries in the East? What has been the impact of the recently enacted Treaty of Lisbon on European economic, political and social issues? In order to provide essential background and context for these issues, we will also review key European events in modern European History.

On excursions to different districts of Berlin we will study how European and German history have influenced the economic development of this magnificent international capital and we will investigate the impact Berlin has, in turn, had on European business management. Our visit to the DDR Museum will allow us to examine life in the former East Germany. At the Museum of Communication we will analyse how European technology has affected the international telecommunications industry. Our trip to the European School of Management and Technology (ESMT) will put us at the heart of European business as it has evolved in the post-German-unification period. Finally, if time permits, a field trip to visit a local entrepreneur in the heart of the city will allow us to see the emerging role of entrepreneurship in shaping the business landscape of the continent.

Course leader

Dr. Imran Chowdhury

Target group

Students interested in how companies manage their businesses as the dynamic European economy continues its transformation from national- to European-level markets and spheres of interaction.

Credits info

Classroom Participation: 20%
Written Assignment: 20%
Mid-Term Exam: 30%
Final Exam: 30%

Fee info

EUR 900: Tuition
EUR 250: Program fee